If you've read my institutional bio on the main QKI site, you've got the formal version. This is the personal one.

How I got here

I didn't come up through coaching. I trained as a mechanical engineer first. The systems thinking from engineering is still how my brain works — I see programs as systems, businesses as systems, even client breakthroughs as predictable outputs of the right inputs at the right level. I left engineering eventually but the way it taught me to think never left.

From engineering I went into IT. Same mindset, different industry. I learned the online world before most coaches in my generation did.

Then I trained as a coach. Then as a hypnotherapist. I started an online practice and ran it for years. The deeper subconscious work in those sessions taught me something I couldn't have got from books or courses — that the level most coaching operates at isn't deep enough to actually change things permanently.

I went deep on online sales and marketing to grow the practice. I got good enough at it that other coaches started asking me how I was doing it. That eventually became the agency I co-founded — a client acquisition business that helped established coaches scale to seven figures and beyond. I spent years inside high-growth coaching businesses, watching what worked and what didn't.

And what I kept watching was the same thing, over and over: brilliant practitioners with no business behind them, disappearing inside twelve months of certifying. Eventually that pattern got under my skin enough that my brother Jacob and I built Quantum Key Institute to actually fix it.

The lines I keep coming back to

If you've sat in any of my rooms, you've heard most of these.

Volume always beats talent. The practitioners who win aren't the ones who do it perfectly — they're the ones who do it often.
Start before you're ready. You don't have to be great to start, but you do have to start, to become great.
Identity comes before strategy. You can't build a business as someone you haven't become yet.
Nobody in this industry fails from not knowing what to do. They fail from not doing the thing they already know.

What I lead at QKI

The business side, primarily. The Business Incubator is the playbook I ran at the agency — transplanted into the institute and refined for the practitioner context. I run the live business mentoring across all four programs. I co-lead the Quantum Key Method teaching alongside Jacob.

The thing students bring up most in feedback is that I won't let them stay vague. If you tell me you want to help people, I'm going to ask which people, with what, for how much, by when. Not because the answer matters that day. Because the question is the work.

Outside the institute

Australian, based in Sydney. Most of my hours go into the business itself — building it, refining it, working on the next layer. Outside of that I train, I swim in the ocean as often as I can, and I'm an unapologetic enthusiast for a good tiramisu.

The other thing I'm deep into right now: AI. I'm spending significant time researching it and integrating it both into how we operate at QKI and into how our clients run their practices. The intersection of human practitioner work and AI tooling is one of the most interesting frontiers for our industry right now, and we're moving on it deliberately.

My brother and I work together full time and we're close in a way that genuinely matters for how the institute functions.

If you want to follow my thinking

The essays section of this journal is the longest-form version of how I think. My specific essays so far: At the core of every client: not enough · Radical responsibility · Awareness precedes change · The lie at the centre of most coaching programs.

For connecting: LinkedIn is the most reliable channel.