If you've read my institutional bio on the main QKI site, you've got the formal version. This is the personal one.

How I got here

I didn't come up through coaching. I studied mechanical engineering and business at Swinburne. I didn't finish. Left in my third year. Took a job in the plastics injection moulding industry. Worked my way up quickly.

Then I had a serious lower back injury. Herniated disc. Multiple bulges. Surgery was on the table. The doctors said no more running on concrete. No more lifting over 10kg.

They put me on light duties. Six months in the back of a warehouse sealing milk caps. That season nearly broke me.

Two options. Stay on work cover and slowly disappear into a victim story for the rest of my life. Or quit and try to rebuild myself properly. I quit.

What followed was a hard chapter. Addiction. Depression. Failed businesses. Failed investments. The kind of stretch where the bottom of every problem somehow contains another problem.

Then I found hypnotherapy. Did my first session in the front room of my parents' house. When I opened my eyes I felt like a different person. Looking at my hands, I said out loud: "I'm gonna change the fu***ng world." That moment didn't pay any bills. But everything I've done since traces back to it.

From there I went deep. Hypnotherapy. Subconscious work. Neuroscience. NLP. Coaching. I invested heavily in my own development — including $15K USD with a US hypnotherapy coach. Got off drugs.

Then I got an IT job through professional networking with no prior IT experience. Confidence carried me there. Inside six months I was outperforming people who'd been there six years.

I hit the ceiling at the IT job and went all in on coaching. First month solo: $14K. Second: $8K. Third: $11K. I quit the day job and never went back.

From there I networked into the online business industry. Worked as a sales operator inside other coaches' businesses. Closed over $2 million in a short window. Trained sales teams. Built systems. Co-founded a client acquisition agency that helped established coaches scale. Years inside high-growth coaching businesses, watching what worked and what didn't.

The systems thinking from engineering never left. It's still how my brain works. I see programs as systems, businesses as systems, even client breakthroughs as predictable outputs of the right inputs at the right level.

And what I kept watching from inside all of this was the same thing, over and over: brilliant practitioners with no business behind them, disappearing inside twelve months of certifying. Eventually that pattern got under my skin enough that my brother Jacob and I built Quantum Key Institute to actually fix it.

The lines I keep coming back to

If you've sat in any of my rooms, you've heard most of these.

Volume always beats talent. The practitioners who win aren't the ones who do it perfectly — they're the ones who do it often.
Start before you're ready. You don't have to be great to start, but you do have to start, to become great.
Identity comes before strategy. You can't build a business as someone you haven't become yet.
Nobody in this industry fails from not knowing what to do. They fail from not doing the thing they already know.
Believing is seeing.
You have to be it to see it.

What I lead at QKI

The business side, primarily. The Business Incubator is the playbook I ran at the agency — transplanted into the institute and refined for the practitioner context. I run the live business mentoring across all four programs. I co-lead the Quantum Key Method teaching alongside Jacob.

The thing students bring up most in feedback is that I won't let them stay vague. If you tell me you want to help people, I'm going to ask which people, with what, for how much, by when. Not because the answer matters that day. Because the question is the work.

Outside the institute

Australian, based in Sydney. Most of my hours go into the business itself — building it, refining it, working on the next layer. Outside of that I train, I swim in the ocean as often as I can, and I'm an unapologetic enthusiast for a good tiramisu.

The other thing I'm deep into right now: AI. I'm spending significant time researching it and integrating it both into how we operate at QKI and into how our clients run their practices. The intersection of human practitioner work and AI tooling is one of the most interesting frontiers for our industry right now, and we're moving on it deliberately.

My brother and I work together full time and we're close in a way that genuinely matters for how the institute functions.

If you want to follow my thinking

The essays section of this journal is the longest-form version of how I think. My specific essays so far: At the core of every client: not enough · Radical responsibility · Awareness precedes change · The lie at the centre of most coaching programs.

For connecting: LinkedIn is the most reliable channel.